Our Story

Why Trü Birch

Trü Birch is a new age organic ice cream brand that focuses on maximizing your body’s potential and performance on a daily basis. Our vision is to bring exquisite taste and finest quality ice cream and coffee from Scandinavia to Southeast-Asia; creating a movement around utilizing the use of Birch Sap (the new super juice) in all our products. The tree in our logo symbolizes the birch tree, with a drop of birch sap falling from it, while the colours represent the change of the leaf colours in different seasons, as well as the spirit of openness and hospitality. As for our slogan, “Forever on your lips, never on your hips,” it represents the fact that Trü Birch lets you indulge in the best tasting ice cream in the world, without having you worry about your diet.

Birch water from the birch tree

Throughout Northern European history, the birch tree was called the tree of life. The fresh birch water is the first sign of life after the long winters in Taiga and you still find locals just hugging a birch tree in the spring time to welcome the new life

Birch water or Birch juice, is basically sap from the birch tree. It contains natural levels of electrolytes, antioxidants, other minerals and trace elements in a diluted form, including calcium, magnesium, sodium, sugar, fructose, and xylitol. Xylitol provides the attractive balance of sweetness and health benefits through its activities as a sugar alcohol. The two key features of xylitol are the low glycemic index and its anti-adhesive effects to reduce oral infections. The natural presence of xylitol in birch juice is a key differentiator to coconut water, which only contains fructose and glucose as its sweeteners.

Benefits

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Xylitol

Xylitol provides the attractive balance of sweetness and health benefits through its activities as a sugar alcohol. The two key features of xylitol are the low glycemic index and its anti-adhesive effects to reduce oral infections.

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Anti-Oxidants

Antioxidants are any substance that inhibit oxidation, especially one used to counteract the deterioration of stored food products or remove potentially damaging oxidizing agents in a living organism. They are known to slow down signs of ageing and many other health benefits.

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Organic

Trü Birch only sells 100% certified organic products. This means that during the farming process of the raw ingredients, no pesticides or medicines etc. are used and it is farmed on approved organic soil. At Trü Birch, all our products come from Denmark and hence, they are all European Commission Organic Certified.

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Kilk

Kilk is the patented milk protein which is found in Trü Birch Ice Cream. It is the reverse engineered formula of natural whey, making it similar to mother’s milk. This way, the body tends to retain the proteins from the ice cream, instead of breaking it down. Also, this makes it possible to better the taste and texture of the ice cream, making it simply irresistible.

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Sugar Kelp

“Sugar kelp” is a kind of seaweed used in Trü Birch Ice Cream which contains mannitol, a naturally occurring sugar that will add sweetness. This together with the fructose and xylitol replaces a large portion of the cane sugar to keep it healthier.

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Forever on your lips, never on your hips.

With everything in mind, Trü birch Ice Cream is truly ingenious in it’s own field. We have come up with a way to combine literally the rarest and best quality ingredients, and bring it to you at a reasonable price. What are you waiting for?