Why Trü Birch
Trü Birch is a new age organic ice cream brand that focuses on maximizing your body’s potential and performance on a daily basis. Our vision is to bring exquisite taste and finest quality ice cream and coffee from Scandinavia to Southeast-Asia; creating a movement around utilizing the use of Birch Sap (the new super juice) in all our products. The tree in our logo symbolizes the birch tree, with a drop of birch sap falling from it, while the colours represent the change of the leaf colours in different seasons, as well as the spirit of openness and hospitality. As for our slogan, “Forever on your lips, never on your hips,” it represents the fact that Trü Birch lets you indulge in the best tasting ice cream in the world, without having you worry about your diet.
Birch water from the birch tree
Throughout Northern European history, the birch tree was called the tree of life. The fresh birch water is the first sign of life after the long winters in Taiga and you still find locals just hugging a birch tree in the spring time to welcome the new life
Birch water or Birch juice, is basically sap from the birch tree. It contains natural levels of electrolytes, antioxidants, other minerals and trace elements in a diluted form, including calcium, magnesium, sodium, sugar, fructose, and xylitol. Xylitol provides the attractive balance of sweetness and health benefits through its activities as a sugar alcohol. The two key features of xylitol are the low glycemic index and its anti-adhesive effects to reduce oral infections. The natural presence of xylitol in birch juice is a key differentiator to coconut water, which only contains fructose and glucose as its sweeteners.